Summary:
The Sr. Marketing Technology Specialist plays a key role in the determination and execution of all technology-related marketing initiatives. The ability to see the "big picture" of the department's needs and interface effectively with non-technical team members while carrying out the back-end functions needed to meet these needs is key.
Specifically, the Sr. Marketing Technology Specialist will demonstrate mastery of all aspects of CRM systems (preferably Interaction), understanding of best practices for the execution of webinars and other technologically-driven events, familiarity with Concep and/or mass emailing products or services, and have excellent ability to bring large new projects online.
Essential Duties & Responsibilities:
• Manage and support all aspects of the business development capabilities of the Interaction CRM system, including best practices in contacts and client information collection, data management, integration with other applications and data sources, change tracking, and list management.
• Support webinars and new mailing lists generated by the marketing team.
• Work with the Director of Practice Development and other marketing team members to successfully implement a custom-developed case tracking and proposal generation system.
• Collaborate closely with international marketing technology staff and IT team members on the successful integration of our key business development technology systems.
• Identify CRM use metrics, collaborate with IT team to collect statistics, and report CRM use patterns to Marketing management team.
• Liaise effectively between the IT and Marketing departments to ensure that all initiatives are executed efficiently.
• Assess and report accurately to marketing management and IT leadership on the pros and cons of potential new technology solutions for the department, which requires the ability to translate complex technical issues into plain, easily comprehensible language.
• Assess overall department technology needs, and make recommendations on and implement initiatives to streamline functions and create efficiencies.
• Supervise 1-2 direct reports.
Qualifications/Skills:
• Strong organizational skills and an ability to prioritize and complete simultaneous projects with minimal supervision
• Experience working independently as well as within cross-functional teams in a collaborative, professional environment
• Experience collaborating with international teams highly desirable
• Demonstrated written and oral communication skills
• Demonstrated aptitude for leadership
• An ability to meet deadlines and work well under pressure
• Excellent technological and database management skills are required. Computer proficiency with experience and working knowledge of Interaction and Microsoft Office suite (Word and excel) are required. Experience with Concep, WebEx, and Content Pilot strongly preferred.
Education, Certifications and/or Experience:
• Five or more years of experience directly involved with operation, design, support, and use of client relationship management (CRM) or similar systems and service preferred
• A BS or BA degree in information systems or related field is preferred
This job description sets forth the authorities and responsibilities of this position and may be changed from time to time as shall be determined.
Please apply: http://www.hhlaw.com/careers/staff_staff.aspx